Introducing Alive! Soft jells – a range of delicious, fruity soft jells packed full of key nutrients for you and your family. Consultant Suzie Sawyer, who was involved in the development of these products, tells us why she wanted to get involved and why she supports the Alive! brand.

Following on from the success of the Alive! tablet range of multi-vitamins and minerals, it’s been a great pleasure for me to be at the forefront of the complex formulation process for the Alive! Soft Jell Multi-Vitamins and Minerals range – the exciting and latest addition to the brand in the UK.


There’s something for everyone with products for all the family at every life stage, plus a specialist immune formulation which is suitable for both adults and children aged 3 years and over.


As a Consultant Nutritionist, my challenge was to develop a range of multi-vitamins with meaningful levels of a broad spectrum of nutrients, but within a great-tasting Soft Jell format. The other challenge was to create a range of products that were the best in class; we wanted to create optimised formulations that provide great health benefits and could stand up against less efficacious formulations already in the market.

But why should we take a multi-vitamin?

The reasons are many and varied but in general:

  • Taking additional nutrients will help energy levels, encourage vitality and support optimal wellness – who wouldn’t want some of that?
  • The body needs around 50 different nutrients on a daily basis – it’s almost impossible to achieve anywhere near that in most households, even with the best of dietary intentions
  • Stress, the scourge of modern-day living, depletes the body of many nutrients, particularly the B vitamins
  • Many prescription medicines frequently deplete the body of essential nutrients
  • Modern farming methods optimise the use of agriculture land, but exhaust it of vital nutrients, particularly trace minerals, such as selenium
  • The typical Western diet is high in sugar and ‘white’ refined foods: these are low in vitamins and minerals and also deplete the body of essential nutrients

So why try Alive! Soft Jells?

Each Alive! Soft Jell formulation contains optimised levels of the most important vitamins and minerals. With this unique Soft Jell format, taste is absolutely key, as is the mouth texture or how it feels when you chew it.

On both counts I really feel like we have achieved top marks: we have created delicious orange and berry natural fruit flavours and by using a pectin-based formulation we’ve achieved a great melt-in-the-mouth feel. Plus the Soft Jell format is a completely vegetarian formulation – it is free from gelatine.

The Alive! brand is all about ‘feeling alive!’ and represents vitality, inspiration and healthy living. We encourage everyone to eat a rainbow diet which includes as many fruits and vegetables as possible but we also advocate topping up the daily diet with Alive! Each product throughout the whole range contains our unique dried blend of 26 fruits and vegetables – something no other range can boast.

So, with perfectly balanced nutritional solutions for all the family, why not find the one that’s right for you?